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THANK YOU!!
TO ALL THE AREA BUSINESS OWNERS, NON-PROFITS, and INDIVIDUALS, WHO SUPPORT OUR MILITARY
ABOUT US
For Veterans. Active Duty, and Retirees...
The Military Appreciation Directory gives our military men and women a FREE resource that allows them to easily find local products and services from hundreds of military-friendly businesses and organizations
For LOCAL Businesses...
The Military Appreciation Directory gives them the opportunity to market their products and services directly the thousands of military men and women who want and need their products and Many businesses fail to include the military in their business plans even though they are some of the best and most loyal customers you can ever have.
For Military Non-Profits and Organizations...
The Military Appreciation Directory gives them the visibility that allows military families to find the goods and services these organizations provide. From VA information, Military news, PTSD services, suicide prevention, and much more.
For the LOCAL Community...
The Military Appreciation Directory helps connect the military community to the business community to the benefit of BOTH!
WHAT MAKES A BUSINESS/ORGANIZATION "MILITARY FRIENDLY"
If your business or organization:
1) Hires Military/Veterans https://militaryappreciation.us/hiring-veterans
2) Provides products and services that help military/veteran families*
3) Offers a Discount or Special to Veterans, Active Duty, Retires, or their family members
*95% of most businesses will fit into this category. Real estate, legal, medical, professional and home services all offer services that assist our military personnel
BENEFITS OF BRANDING YOUR BUSINESS AS MILITARY FRIENDLY
Marketing to the military and their families represents a huge opportunity. The military market alone (active duty, reservists, retired, and employees) equals over 8.2 million consumers. Plus, there are over 30 million military spouses and veterans with a purchasing power of over $1 trillion annually.
Military families are a unique consumer market. Compared to the national average, military families:
Have 35% higher income
Have 3x more vacation
Move 2x as often to a new address
Travel over 5x as often
And here’s a bonus stat:
Over $700 million is spent annually on apparel just by discharged military personnel–they retire their uniforms
FYI: Showing genuine support for our military expresses caring and goodwill. Military patrons are loyal and will share their experiences with their family and friends. The majority of CIVILIAN consumers said they look favorably upon businesses that are military friendly.
NOTE: The Military Appreciation Directory (MAD) is funded ONLY by the area businesses that see the value and benefits of marketing their products and services to the military community.
MARKETING THE MAD TO THE MILITARY
Ways We Market the MAD to Military Families
Pictured are just a few of the resources we have used to market the MAD to our military/veteran family members.
- Television
- Radio
- Social Media
- Military/Sporting Events
- Magazines/Print
- Sponsorships
- Apparel
- Contests
- Promotional items
- Festivals
- and much more
Military Appreciation Day
Military Appreciation Day at Cordova Mall was a HUGE success. Parents and kids had a great time. "THANK YOU" to the over 45 military friendly vendors who participated. And "THANK YOU" to all the military/veteran family members who attended. Click below for Picture Gallery. More to come....